Video: Best Practices for Case Studies
What was true for your grandparents is still true today – good word-of-mouth leads to sales, perhaps more consistently than any other kind of marketing. So if you can capture that word-of-mouth in written form, you have the opportunity to influence prospective customers on a massive scale.
In this 20-minute “snack break” webinar, I discuss my experience turning customer case studies into lead generation and marketing tools and teach you how to use case studies to:
– Define or affirm your brand story
– Close deals
– Get free publicity for your company and your customers
– Strengthen your other marketing content