Creative Writing and Content Marketing Services


The First 3 Types of Content to Create When Starting a Company

Three types of content startups need
The First 3 Types of Content to Create When Starting a Company We’re living in an entrepreneurial age where anyone with a solid idea and roadmap for making it a reality can start their own business. This means every company founder is different — some may come from a marketing backgro
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Executive Ghostwriting: How to Stop Pulling Your Hair Out and Get It Right

Executive Ghostwriting
“Sounds Kind of Girly.” Executive Ghostwriting: How to Stop Pulling Your Hair Out and Get It Right “This writing sounds kind of girly.” Although I was 24 years old at the time (considered a “girl” by some), those words actually weren’t directed toward me. My 40-something male boss was
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Marketing News for April 14, 2014

Rosanna Pansino YouTube Star
Over My Shoulder: The Marketing News on My Screen This Week April 14, 2014 Let it be said: we live in interesting times. Here’s a look at some of the marketing and advertising news that caught my eye this week: 1. Exclusive Interview: Susan Wojcicki’s Plan to Make YouTube ‘
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3 Reasons the Sochi Website Is Just as Cool as the Olympic Games

Sochi 2014 Website
3 Reasons the Sochi Website Is Just as Cool as the Olympic Games While people all over the world gathered with friends to watch the Opening Ceremonies for the Winter Olympics in Sochi, I spent an hour wandering, childlike, through the content wonderland that is the Sochi 2014 website.
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Blog Post Ideas for 2014

Frustrated blogger
Blog Post Ideas for 2014: Unblock Your Creativity with this Handy Infographic Whether it’s because of corporate New Year’s resolutions or people using the holiday lull to FINALLY get around to their to-do lists, I’ve been contacted much more frequently in recent week
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Video: Best Practices for Case Studies

8 Creative Ways to Use Case Studies to Market Your Company
Video: Best Practices for Case Studies What was true for your grandparents is still true today – good word-of-mouth leads to sales, perhaps more consistently than any other kind of marketing. So if you can capture that word-of-mouth in written form, you have the opportunity to i
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Confessions of a Career Marketing Writer and a Hobby Screenwriter

Confessions of a Career Marketing Writer and a Hobby Screenwriter Last weekend I attended the 20th Annual Austin Film Festival (AFF), known in the film community as the “writers’ festival” due to its celebration of screenplay and teleplay scribes. My husband and I, both marketin
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Marketing Inwardly: Why Half of Our Sales Teams Think We’re Failing

Marketing Inwardly: Why Half of Our Sales Teams Think We’re Failing Bridging the sales/marketing gap starts with helping your star salespeople. Now that marketing is inbound and content is “king” (I’m thinking of starting a Twitter-based drinking game that revolves around that p
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Our 11 Chances at Greatness

Our 11 Chances at Greatness: Having the Courage to Change Your Career (or Corporate Mission) The other day I saw an infographic (cartoon?) that gave me a new perspective on success: Source: http://www.smbc-comics.com/images/layoutFINAL.gif When I re-posted this on Facebook, I received
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Listening to the Genius Outside You: You Never Had It in You, All Along!

Listening to the Genius Outside You: You Never Had It in You, All Along! Three Roman geniuses *Knocks on your office door* Hello, friend. Do you have 5 minutes to hear about a truth that could change your career forever? I’ll just let myself in, and you can answer me once I’ve sat dow
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