Creative Writing and Content Marketing Services


Native Advertising Part 3: My Predictions for Native Advertising in 2014

BuzzFeed Mini Native Ad
Native Advertising Part 3: My Predictions for Native Advertising in 2014   <<See Part 2: The Most Shared Native Ads of Today First, let me be clear that native advertising will continue to be employed as one part of a larger marketing campaign, so none of these predictions
Continue Reading →

Native Advertising Part 1: Inside the Controversial New Content Marketing Tactic

Native Advertising Part 1: Inside the Controversial New Content Marketing Tactic Native advertising isn’t a new phenomenon—marketing writers like me have been tasked with creating subtly branded advertorials for years, usually as part of a value add opportunity offered by a magazine o
Continue Reading →

How Much Should You Pay for Content Marketing?

Businessmen Hoisting Earnings
How Much Should You Pay for Content Marketing? Marketers love data, and it seems more than anything, we love data about ourselves. So it’s pretty easy to find statistics about how companies are approaching content marketing, from the percentage of their budget devoted to content creat
Continue Reading →

Creative Content: Infographic + Graphic Novel = Infographic Novel

Creative Content: Infographic + Graphic Novel = Infographic Novel There are certain topics that can be difficult to make “fresh.” IT security is one of them. So when Hostway finished a survey on how its customers were approaching IT security, I wanted to share the results
Continue Reading →

Case Studies: 8 Creative Ways to Turn Customer Stories into Sales

Case Studies: 8 Creative Ways to Turn Customer Stories into Sales Although case studies can seem like the boring uncle of the content marketing family, it turns out the credibility they provide can have a big influence on sales.   Of course, in order to be seen as credible, a cas
Continue Reading →

Writing Isn’t Just Writing: Why We Shouldn’t Let Journalists Squeeze Out the Marketing Writers

Journalists vs Marketing Writers
Writing Isn’t Just Writing: Why We Shouldn’t Let Journalists Squeeze Out the Marketing Writers “We should hire a journalist.” I heard this phrase in each in-house marketing department I was part of, starting in about 2009 when the advent of “content marketing” began to cha
Continue Reading →

Why Content Marketing? A Letter to Your Boss

Why Content Marketing? A Letter to Your Boss From the Desk of: [Your Name], In-House Marketing Manager Dear [Boss’ Name], I’m glad you asked why the <redacted> we should spend time and money on “content marketing” when we’re still recovering from a
Continue Reading →