Over My Shoulder: The Marketing News on My Screen This Week
Let it be said: we live in interesting times. Here’s a look at some of the marketing and advertising news that caught my eye this week:
1. Exclusive Interview: Susan Wojcicki’s Plan to Make YouTube ‘Stars’ Real-Life Famous
From AdAge, April 14, 2014
where people watch one-off viral videos. Right now, most of the content they’re pushing is single-host infotainment style shows (because that’s what’s most popular), but the door is starting to open for an original, independently produced narrative web series to find a mainstream audience on YouTube. Who will be the first?
2. Meet the Michelangelo of Snapchat
From Digiday, April 11, 2014
Why it’s interesting to me: Admittedly, I’ve never used Snapchat – maybe I’m not zen enough (or racy enough?) to appreciate the temporary nature of the content. But I appreciate McBride’s ability to use the Snapchat medium in such a creative way. In the article, McBride is asked whether or not he thinks there’s a place for brands on Snapchat. His answer offers some good perspective and guidelines for marketers who are considering the app for their brands.
3. The Ideal Length for Blog Posts, Tweets, and Everything Else in Your Marketing
From Orbit Media Studios, March 2014
Why it’s interesting to me: I was extremely surprised to read that the ideal blog post length for SEO is 1,500 words. I always wondered if I was overstaying my welcome with posts of 800-900 words, so I
was happy to learn I had so much leeway, at least as far as search engines are concerned. The question is whether that’s also the optimum length for humans who, as we’ve all read, have shorter attention spans than ever before. Optimum length for videos also clocked in a bit longer than I expected at 3 to 3.5 minutes.
Would love to hear your thoughts on these or other stories that caught your eye this week. Leave me a message in the comment section!