Insider Content Tip: Using SlideShare to Find New Customers
by Sarah Karney
If you’ve taken the leap into creating content for your company, welcome to the jungle.
Content marketing is one of the best ways to build brand awareness and reach potential customers, but its growing popularity means you are competing with hundreds of other pieces every day.
You’re likely intimately familiar with the conventional platforms for posting and repurposing your pieces, like Facebook, email campaigns and online ads. But you may be overlooking another surprisingly powerful medium: SlideShare.
Purchased by LinkedIn in 2012, SlideShare is exactly what it sounds like — a visually driven platform for sharing slide decks containing text, videos, photos, infographics and other content. And believe it or not, SlideShare is also an under-the-radar marketing tool with major potential.
The platform engages more than 70 million users worldwide, 80% of whom arrive at the site through targeted search. Additionally, SlideShare has harnessed the power of playing nice with Google. SlideShare presentations are scannable by Google, allowing them to rank in organic search results.
Wondering how you can leverage this underrated tool to add value to your marketing strategy? Here are a few tips for leveraging the power of the presentation:
- Introduce yourself. Users may want to learn more about the person behind the presentation — that’s you. Make a good impression by uploading a professional photo, adding a link to your website and adding keywords and tags that describe your expertise and business.
- Turn your best-performing content into presentations. If one of your blogs or whitepapers is already performing well as a text-based piece, it will likely perform well as a presentation. Spice up your content with visuals like infographics, videos and call-out stats. Protip: According to SlideShare, long presentations (40-60 slides) actually perform better than short ones. That data is a few years old, but it’s worth testing presentations of different lengths to see if it still rings true for your audience.
- Build in SEO. Include keywords in the title of your presentation and in the denoted keywords section when uploading your presentation. This will boost your presentation’s chances of being found on SlideShare and through Google and other search engines.
- Add a voiceover. Adding audio to your presentation can help you regain some of the control you lose when uploading a standalone deck. It can also help you personalize the presentation and add in information that didn’t fit comfortably on the page.
- Link back to your site and social media pages. SlideShare can connect to your Facebook and LinkedIn profiles so you can share your presentation with ease. You can also direct people to your other content from within the presentation, boosting conversions and views.
- Wrap it up with a CTA. Don’t let your newfound audience disappear after they finish your presentation. Direct them to the next step you’d like them to take by wrapping up with a call to action. This could be a link back to your website, a link to a similar blog post you’ve written or a request for them to sign up for your newsletter list to receive more great content.
- Follow other presenters. You may not think of SlideShare as a social media platform, but following other presenters with similar or valuable content can help you expand your own reach. It can also give you great ideas for your future presentations.
See SlideShare’s Tips and Tricks for creating presentations that draw viewers.