White papers are an old marketing tactic that translates well to the modern age. Where blog posts and infographics can help generate day-to-day traffic for your business (serving as the “feathers” of your content marketing program), white papers can target prospects who are at a specific point in the sales funnel and need more in-depth, long-form content (the “bricks”).
Benefits of White Papers
- Capture leads by gating them behind a landing page form
- Use them to nurture leads in drip campaigns and other email marketing
- Make the sales process faster and more efficient by providing information your prospects generally request from your sales team
I can help you come up with paper topics, refresh existing white papers, or conduct research and write new papers from scratch on topics of your choosing.
Samples are available upon request.