Creative Writing and Content Marketing Services

White Papers

White Papers

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White papers are an old marketing tactic that translates well to the modern age. Where blog posts and infographics can help generate day-to-day traffic for your business (serving as the “feathers” of your content marketing program), white papers can target prospects who are at a specific point in the sales funnel and need more in-depth, long-form content (the “bricks”).

Benefits of White Papers

  • Capture leads by gating them behind a landing page form
  • Use them to nurture leads in drip campaigns and other email marketing
  • Make the sales process faster and more efficient by providing information your prospects generally request from your sales team

I can help you come up with paper topics, refresh existing white papers, or conduct research and write new papers from scratch on topics of your choosing.

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Samples are available upon request.

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