Whether you’re announcing a new product or providing evergreen advice, press releases are still a great way to distribute information to a mass audience. While they were traditionally targeted toward journalists, releases now are often written as stand-alone articles, targeted directly toward readers on the web.
Benefits of Press Releases
- Have your content immediately published to Google News, Yahoo! News and other high-traffic news sites
- Generate interest among reporters, which can lead to interviews and articles about your company
- Control your messaging and keywords – while links from releases no longer add SEO value for your site, there is always value in framing the way your company is referred to and discussed
I can help you establish a PR strategy, draft press releases for you on a one-off or ongoing basis, and help you determine the best way to distribute them. Let’s talk about how I can plug into your marketing program.