Creative Writing and Content Marketing Services


Case Studies

Case Studies

Ranging from

$700-1350


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I often tell my clients that if they can only afford to create one type of marketing content this year, I recommend it be case studies. The reason is that case studies have been shown to be the most influential type of content that a B2B company can create for itself.

Benefits of Case Studies

  • Business owners cite this type of content plays a role in their decision-making process 48% of the time, compared to 44% for analyst reports and 40% for product reviews (40%)
  • Customer feedback can help you define your brand and messaging
  • Customer testimonials and other content from these pieces can be reused throughout your marketing content program

 
To draft your case studies, I first learn about your company’s branding and messaging and some key concerns your prospects face, then I interview the customer(s) of your choice to craft a narrative story.

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Samples

Cloudkey Screenshot
Bidabode screenshot
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Screen shot 2013-02-14 at 2.02.54 PM

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