Creative Writing and Content Marketing Services

Case Studies

Case Studies

Ranging from


Contact Me

I often tell my clients that if they can only afford to create one type of marketing content this year, I recommend it be case studies. The reason is that case studies have been shown to be the most influential type of content that a B2B company can create for itself.

Benefits of Case Studies

  • Business owners cite this type of content plays a role in their decision-making process 48% of the time, compared to 44% for analyst reports and 40% for product reviews (40%)
  • Customer feedback can help you define your brand and messaging
  • Customer testimonials and other content from these pieces can be reused throughout your marketing content program

To draft your case studies, I first learn about your company’s branding and messaging and some key concerns your prospects face, then I interview the customer(s) of your choice to craft a narrative story.

Contact Me


Cloudkey Screenshot
Bidabode screenshot
Screen shot 2013-02-14 at 1.53.16 PM
Screen shot 2013-02-14 at 2.02.54 PM

Related Posts