Creative Writing and Content Marketing Services


On Content Writing, Marketing, Sales, and Other Stuff

Recent Posts

Sochi 2014 Website

3 Reasons the Sochi Website Is Just as Cool as the Olympic Games

3 Reasons the Sochi Website Is Just as Cool as the Olympic Games While people all over the world gathered with friends to watch the Opening Ceremonies for the Winter Olympics in Sochi, I spent an hour wandering, childlike, through the content wonderland that is the Sochi 2014 website. There was stor
Continue Reading →
Frustrated blogger

Blog Post Ideas for 2014

Blog Post Ideas for 2014: Unblock Your Creativity with this Handy Infographic Whether it’s because of corporate New Year’s resolutions or people using the holiday lull to FINALLY get around to their to-do lists, I’ve been contacted much more frequently in recent weeks by companies
Continue Reading →
8 Creative Ways to Use Case Studies to Market Your Company

Video: Best Practices for Case Studies

Video: Best Practices for Case Studies What was true for your grandparents is still true today – good word-of-mouth leads to sales, perhaps more consistently than any other kind of marketing. So if you can capture that word-of-mouth in written form, you have the opportunity to influence prospe
Continue Reading →

Confessions of a Career Marketing Writer and a Hobby Screenwriter

Confessions of a Career Marketing Writer and a Hobby Screenwriter Last weekend I attended the 20th Annual Austin Film Festival (AFF), known in the film community as the “writers’ festival” due to its celebration of screenplay and teleplay scribes. My husband and I, both marketing professionals
Continue Reading →

Marketing Inwardly: Why Half of Our Sales Teams Think We’re Failing

Marketing Inwardly: Why Half of Our Sales Teams Think We’re Failing Bridging the sales/marketing gap starts with helping your star salespeople. Now that marketing is inbound and content is “king” (I’m thinking of starting a Twitter-based drinking game that revolves around that phrase), we cont
Continue Reading →

Creative Content: Infographic + Graphic Novel = Infographic Novel

Creative Content: Infographic + Graphic Novel = Infographic Novel There are certain topics that can be difficult to make “fresh.” IT security is one of them. So when Hostway finished a survey on how its customers were approaching IT security, I wanted to share the results in a way that w
Continue Reading →

Case Studies: 8 Creative Ways to Turn Customer Stories into Sales

Case Studies: 8 Creative Ways to Turn Customer Stories into Sales Although case studies can seem like the boring uncle of the content marketing family, it turns out the credibility they provide can have a big influence on sales.   Of course, in order to be seen as credible, a case study has to
Continue Reading →
Journalists vs Marketing Writers

Writing Isn’t Just Writing: Why We Shouldn’t Let Journalists Squeeze Out the Marketing Writers

Writing Isn’t Just Writing: Why We Shouldn’t Let Journalists Squeeze Out the Marketing Writers “We should hire a journalist.” I heard this phrase in each in-house marketing department I was part of, starting in about 2009 when the advent of “content marketing” began to change the way peo
Continue Reading →

Email Marketing & Sales: Writing Cold Emails that Get Responses

Email Marketing & Sales: Writing Cold Emails that Get Responses I’m a little bit unusual, in that I delete a lot of the email marketing messages I receive without even reading them. I know that kind of reckless abandon might make a lot of you uncomfortable, but them’s the facts about
Continue Reading →