Creative Writing and Content Marketing Services


On Content Writing, Marketing, Sales, and Other Stuff

Recent Posts

Three types of content startups need

The First 3 Types of Content to Create When Starting a Company

The First 3 Types of Content to Create When Starting a Company We’re living in an entrepreneurial age where anyone with a solid idea and roadmap for making it a reality can start their own business. This means every company founder is different — some may come from a marketing background and build m
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Non writer blank page

Writing Blog Posts with Personality (No Matter What You Do For a Living)

Writing Blog Posts with Personality (No Matter What You Do For a Living) Unless you were a journalism major, you probably exhaled a large sigh of relief when you handed in that last college paper, thinking you would never have to write another long-form story again. Now, you find yourself working in
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Hiring a Freelance Writer

Hiring a Freelance Writer: 3 Painless Tips for a Successful Project

Hiring a Freelance Writer: 3 Painless Tips for a Successful Project I wasn’t always a freelance writer. In fact for most of my career, I worked as part of an in-house marketing team, and I often hired freelancers to help with my workload. While I continued to use freelancers throughout my career, I
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Executive Ghostwriting

Executive Ghostwriting: How to Stop Pulling Your Hair Out and Get It Right

“Sounds Kind of Girly.” Executive Ghostwriting: How to Stop Pulling Your Hair Out and Get It Right “This writing sounds kind of girly.” Although I was 24 years old at the time (considered a “girl” by some), those words actually weren’t directed toward me. My 40-something male boss was trying his han
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BuzzFeed Mini Native Ad

Native Advertising Part 3: My Predictions for Native Advertising in 2014

Native Advertising Part 3: My Predictions for Native Advertising in 2014   <<See Part 2: The Most Shared Native Ads of Today First, let me be clear that native advertising will continue to be employed as one part of a larger marketing campaign, so none of these predictions should be taken
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Under Armour Native Advertising

Native Advertising Part 2: The Most Shared Native Ads of Today

Native Advertising Part 2: The Most Shared Native Ads of Today <<See Part 1: Inside the Controversial New Content Marketing TacticNative advertising is a form of content marketing, and as such, its goals are often more sweeping than digital banner advertising, related to brand awareness and pe
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Native Advertising Part 1: Inside the Controversial New Content Marketing Tactic

Native Advertising Part 1: Inside the Controversial New Content Marketing Tactic Native advertising isn’t a new phenomenon—marketing writers like me have been tasked with creating subtly branded advertorials for years, usually as part of a value add opportunity offered by a magazine or trade publica
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Rosanna Pansino YouTube Star

Marketing News for April 14, 2014

Over My Shoulder: The Marketing News on My Screen This Week April 14, 2014 Let it be said: we live in interesting times. Here’s a look at some of the marketing and advertising news that caught my eye this week: 1. Exclusive Interview: Susan Wojcicki’s Plan to Make YouTube ‘Stars’ R
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Businessmen Hoisting Earnings

How Much Should You Pay for Content Marketing?

How Much Should You Pay for Content Marketing? Marketers love data, and it seems more than anything, we love data about ourselves. So it’s pretty easy to find statistics about how companies are approaching content marketing, from the percentage of their budget devoted to content creation (30% on ave
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