Creative Writing and Content Marketing Services


On Content Writing, Marketing, Sales, and Other Stuff

Recent Posts

Designer working on a slide show for Slideshare

Insider Content Tip: Using SlideShare to Find New Customers

Insider Content Tip: Using SlideShare to Find New Customers by Sarah Karney Note: This piece was contributed by Dreamtown Creative copywriter Sarah Karney. Dreamtown is the full-service marketing agency I run with my husband Brent Graham, offering content, strategic, branding, video, and design work
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Three types of content startups need

The First 3 Types of Content to Create When Starting a Company

The First 3 Types of Content to Create When Starting a Company We’re living in an entrepreneurial age where anyone with a solid idea and roadmap for making it a reality can start their own business. This means every company founder is different — some may come from a marketing background and build m
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Non writer blank page

Writing Blog Posts with Personality (No Matter What You Do For a Living)

Writing Blog Posts with Personality (No Matter What You Do For a Living) Unless you were a journalism major, you probably exhaled a large sigh of relief when you handed in that last college paper, thinking you would never have to write another long-form story again. Now, you find yourself working in
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Hiring a Freelance Writer

Hiring a Freelance Writer: 3 Painless Tips for a Successful Project

Hiring a Freelance Writer: 3 Painless Tips for a Successful Project I wasn’t always a freelance writer. In fact for most of my career, I worked as part of an in-house marketing team, and I often hired freelancers to help with my workload. While I continued to use freelancers throughout my career, I
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Executive Ghostwriting

Executive Ghostwriting: How to Stop Pulling Your Hair Out and Get It Right

“Sounds Kind of Girly.” Executive Ghostwriting: How to Stop Pulling Your Hair Out and Get It Right “This writing sounds kind of girly.” Although I was 24 years old at the time (considered a “girl” by some), those words actually weren’t directed toward me. My 40-something male boss was trying his han
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BuzzFeed Mini Native Ad

Native Advertising Part 3: My Predictions for Native Advertising in 2014

Native Advertising Part 3: My Predictions for Native Advertising in 2014   <<See Part 2: The Most Shared Native Ads of Today First, let me be clear that native advertising will continue to be employed as one part of a larger marketing campaign, so none of these predictions should be taken
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Under Armour Native Advertising

Native Advertising Part 2: The Most Shared Native Ads of Today

Native Advertising Part 2: The Most Shared Native Ads of Today <<See Part 1: Inside the Controversial New Content Marketing TacticNative advertising is a form of content marketing, and as such, its goals are often more sweeping than digital banner advertising, related to brand awareness and pe
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Native Advertising Part 1: Inside the Controversial New Content Marketing Tactic

Native Advertising Part 1: Inside the Controversial New Content Marketing Tactic Native advertising isn’t a new phenomenon—marketing writers like me have been tasked with creating subtly branded advertorials for years, usually as part of a value add opportunity offered by a magazine or trade publica
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Rosanna Pansino YouTube Star

Marketing News for April 14, 2014

Over My Shoulder: The Marketing News on My Screen This Week April 14, 2014 Let it be said: we live in interesting times. Here’s a look at some of the marketing and advertising news that caught my eye this week: 1. Exclusive Interview: Susan Wojcicki’s Plan to Make YouTube ‘Stars’ R
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